Documentación

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DOCUMENTACIÓN

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Comercios con encanto de Zaragoza 2019

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Plan de apoyo al comercio local de Zaragoza 2019

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Conclusiones estudio y anexo tablas 2018

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Estudio demanda comercial 2018

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Estudio mix comercial y de servicios 2018

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Memoria estudio locales vacíos 2017

Memoria estudio locales vacíos 2016

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Estudio demanda comercial PLEC 2015

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Para conocer los hábitos de compra de la población residente en Zaragoza se han calculado los flujos de consumos entre las diferentes Áreas Comerciales de la ciudad. La información viene estructura de la siguiente manera: en columnas se identifican las Áreas de residencia, de la 1 a la 14 y una columna para el total de la población de Zaragoza. En filas se identifican las Áreas donde los residentes han afirmado comprar habitualmente todos los bienes (bienes diarios, equipamiento personal, equipamiento del hogar y bienes ocasionales) en cualquier tipo de formato comercial

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Estudio de la oferta comercial de Zaragoza 2015

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En Diciembre de 2009, se realizó el Plan Local de Equipamiento Comercial (PLEC) en el municipio de Zaragoza para el periodo 2010- 2014, con la finalidad de impulsar las políticas de apoyo al comercio de proximidad del Ayuntamiento de Zaragoza, constituyéndose como una herramienta para la concreción de medidas operativas, concretas y evaluables. Debido a la finalización del periodo de vigencia del actual PLEC, el Ayuntamiento de Zaragoza está actualizando dicho Plan para el cual solicita de GfK el estudio de OFERTA COMERCIAL de la ciudad de Zaragoza, necesario para elaborar el nuevo PLEC para el periodo 2015- 2018.

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